We first began working in the Community Independents movement in 2022 when our Director, Ruby Bisson, served as the Campaign Manager for Climate 200-supported Independent Georgia Steele. Since then, we have maintained strong connections within the values-aligned Independents movement, supporting candidates and incumbents with graphic design, print management, copywriting, and communications consultancy.
Georgia Steele, Independent Candidate for Hughes, 2022
Weekday was initially engaged by Georgia Steele when she put her name forward as an Independent for her local council election. She needed support in developing a brand and website and wanted to work with a local agency.
After a few initial conversations, it became clear that Weekday Director Ruby Bisson and Georgia Steele shared like-minded values. Following the successful creation of her website, Georgia decided to run in the federal election and asked Ruby to be her Campaign Manager for the seven-month journey.
The seat of Hughes was a safe Liberal seat, held by Craig Kelly for 12 years before he defected to the United Australian Party.
As Campaign Manager, Ruby provided overall leadership to Georgia Steele's campaign, initially working three days a week and then transitioning to a full-time role in the final three months. Weekday supported the campaign with copywriting, design, automated communications, and media booking. Together, with a dedicated and mighty team of volunteers, the campaign achieved remarkable success:
Elizabeth Farrelly, Upper House Election Candidate, 2022
Weekday was engaged by Elizabeth Farrelly Independents to develop a look and feel for their Upper House election campaign. The timelines were tight, with a launch imminent.
Weekday jumped in and gave the teal aesthetic a revamp, creating a funky look and feel that complemented traditional election materials.
Over the course of a couple of months, Weekday designed corflutes, digital banners, full-page newspaper ads, billboards, and social media tiles. We also supported paid social campaigns and advised the team on effective online content strategies. The Elizabeth Farrelly Independents campaign received national coverage and overt support from Clover Moore, the Lord Mayor of Sydney.
Dr. Monique Ryan, Independent MP for Kooyong, 2023
Over the course of 2023, Weekday supported Dr. Monique Ryan MP’s office with corflutes, flyers and designs. Offices are often run off their feet and need brand-aligned collateral developed quickly. We were glad to support.
