Penrith City Council is committed to ensuring the Penrith City area thrives with the resources, facilities, and programs needed to serve their diverse community.  

To achieve this, they delve into demographic data provided by the Census to uncover the needs of each community within their suburbs. While these statistics are crucial for the future of each community, the raw data can be difficult to interpret.

Penrith City Council engaged the Weekday team to bring the numbers to life by crafting compelling copy around the data to create a strong narrative and clear key messages. Our designers then developed infographics using these statistics to produce engaging PowerPoint slides, summary documents, and pull-up banners, ensuring that suburbs and communities of interest were accurately and attractively represented at community events.

Weekday’s copy and design elements were subsequently used to create engaging animations, developed by our project partner, GoodChat.