Co-owned by Weekday’s Directors, Ruby and Jeff, WellRead is a book subscription service dedicated to hand-picking the best new literary fiction titles and delivering them to subscribers across Australia.  

While the WellRead brand was inherited from the previous owner, its look and feel have evolved. The Weekday team enhanced the brand identity by introducing a stronger secondary colour palette and applying it across new assets, including social media, eDMs, and physical collateral.
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We also coordinated the redesign of WellRead’s website to reflect this enhanced brand, improve the customer experience, and simplify product displays. As a result, we’ve seen significant uptake in products that were not previously high sellers, a smoother checkout experience for all customers, and a reduction in manual tasks for the customer service team.
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Additionally, we implemented SEO within WellRead’s copy, particularly by creating a new resource for book clubs. WellRead’s reading questions – sent out physically with every order – are now repurposed as blogs with optimised copy. This approach has achieved excellent search engine rankings for popular titles, driving more traffic to the website and increasing sales.
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We have always believed in the importance of effective communication. Having supported WellRead’s operations through one Christmas season and a Mother’s Day campaign, we’ve witnessed firsthand how crucial communication is in the ecommerce space to ensure that everything – from ordering from suppliers to customer service – runs smoothly.