Shaping the national conversation on loneliness.

Loneliness is a crisis of connection, requiring a rethink of how our society facilitates relationships. It’s not a personal flaw that can be quick-fixed with therapy or ‘making new friends’. The Foundation for Social Health are shaping the national conversation and sharing stories that inspire action.

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Weekday were tasked with developing a robust brand that would be engaging to multiple target personas – from young people, to mothers to older men. It needed to be fresh, and rely heavily on optimistic illustrations, rather than lifeless stock images. In collaboration with the Foundation for Social Health team, we developed their visual identity, a comprehensive set of brand guidelines, templates to use across the organisation, and an optimised Webflow website.

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“I have never worked with an agency that is so cost-effective, efficient and easy to deal with as Weekday. Ruby is an absolute delight to have as an account manager and her senior designer, Ingrid, is seriously talented. We gave a pretty broad brief and they both nailed it within a few days. Our new brand, brand kit and website is more than we were hoping for and will be instrumental in our advocacy, fundraising and shaping the national conversation on our issue. Could not recommend this all-rounder outfit more!”

David Jeffery, Communications Director

“I actually can’t really put into words how much it has meant seeing our brand come to life. I know I speak for our whole team when I say that the moment you dropped our new brand identity into our inboxes was the moment the “ok we are really doing this! and we are going to succeed!” feeling properly set in. Needless to say we will be recommending Weekday to everyone - not to mention hoping to work with you guys for a long time to come!”

Melanie Wilde, CEO