Logo for Weekday Group a Creative Agency in Sydney
copy / project management / video
True Alliance
/ 2022 - present

Enabling strong SEO results and keyword authority.

True Alliance is the custodian of world-class brands such as Speedo, Lacoste, The North Face, and Teva. Since 2022, we have supported several of their brands with SEO-aligned blog content designed to increase authority for non-branded search terms. 

In 2022, Weekday collaborated with Lacoste AU/NZ to produce their first-ever localised marketing campaign. We leveraged our community of freelancers to support production and editing, managing the project from start to finish.

That same year, we wrote three SEO-informed blogs to test their effectiveness with Lacoste’s audience. With Google's emphasis on 'high-quality, human content' in the wake of AI advancements, the human element remained crucial. Lacoste’s SEO team reported meaningful improvements in key SEO metrics as a result.

“The Weekday Group created Lacoste Australia’s first-ever localised marketing campaign. Thanks to them, Lacoste Australia had the most successful campaign ever launched with an engagement rate of 92.7% across all channels”

Damon Tually, Digital Business Manager, Lacoste AU/NZ

True Alliance branding |

“We saw great results from the first wave of longer-form blogs for Lacoste. Following publication, there were meaningful lifts in key SEO metrics for the polo category and (most importantly) lifts in the ranking of polo keywords for Lacoste.”

Technical Creatives

In 2024, we began working with True Alliance’s denim brands: Lee Denim, Wrangler, and Riders by Lee. We were engaged to write 15 SEO-first blogs under the guidance of their partnering agency, Technical Creatives.