Loneliness is a crisis of connection, requiring a rethink of how our society facilitates relationships. It’s not a personal flaw that can be quick-fixed with therapy or ‘making new friends’. The Foundation for Social Health are shaping the national conversation and sharing stories that inspire action.
Weekday were tasked with developing a robust brand that would be engaging to multiple target personas – from young people, to mothers to older men. It needed to be fresh, and rely heavily on optimistic illustrations, rather than lifeless stock images. In collaboration with the Foundation for Social Health team, we developed their visual identity, a comprehensive set of brand guidelines, templates to use across the organisation, and an optimised Webflow website.
