Strategy Services Sydney | Weekday Group
Strategy Services
Strategy Services | Brand & Comms | Weekday
Take your brand from strength to strength. Weekday helps you to uncover what’s working, what’s not, and what you need to do next.
What is a brand audit?
Brand audits can be quite extensive, analysing everything from internal features (like culture and hiring processes) to external features (like messaging, visual identity, market position etc). At Weekday, our brand audits focus on your visual identity, marketing and how these align with your business goals. Brand audits are the perfect opportunity to look at every element that makes up your brand – from the fonts in your brand kit to your brand’s tone of voice – and appraise it. What’s working, what’s not? What can you change? What should stay the same? It’s like looking in the mirror before a night out.
What is the main difference between a brand audit and brand tracking?
Brand audits are an in-depth strategic assessment of a business’ brand – this can include external and internal features. Brand tracking focuses on things like awareness and perception of that brand. Brand tracking can help within a brand audit to measure how certain aspects of a brand are performing.
What is involved in a brand audit?
Brand audits can be quite extensive, analysing everything from internal features (like culture and hiring processes) to external features (like messaging, visual identity, market position etc). At Weekday, our brand audits focus on your visual identity, marketing and how these align with your business goals. Brand audits can include deep analysis of your marketing materials, customer interviews, internal sessions, competitor analysis and more. Brand audits can be as surface level or as in depth as you would like.
What is the purpose of a brand audit?
A brand audit’s purpose is to make your brand stronger. The process means that you will have a better idea of what is working and what isn’t, so you can make changes that strengthen your brand and keep your business moving towards your big goals.
How do you start a brand audit?
Speak to branding experts! At Weekday, we specialise in visual identities and marketing, so we can help if this is an area of your brand you would like to audit. We can also work alongside other branding professionals to build on strategies and execute rebrands.
Why is a brand audit important?
Brand strength relies on constant evolution. To be able to evolve, you have to know what’s working and what’s not. A brand audit allowed you to look at every element that makes up your brand – from the fonts in your brand kit to your brand’s tone of voice – and appraise it. What’s working, what’s not? What can you change? What should stay the same?
Strategy Services Sydney | Weekday Group
Communications Strategy | Strategy
Go from chaos to control with a full communications strategy. Outline the purpose of every piece of business communications from internal emails to international campaigns.
Why is a communications strategy important?
A communications strategy is important because it ensures that communications activities are not conducted on a whim, but are aligned with business goals and other concurrent communications. If you are bringing external parties in to create or execute a communications plan, a communications strategy allows everyone to be on the same page and work towards a common, clearly outlined goal.
What is the difference between a communications plan and a communications strategy?
We’re splitting hairs here, because these terms are often used interchangeably, and many organisations include both a plan and a strategy in the one document, but they are different! A communications strategy focuses on the ‘why’ of any communications activities. Why are you doing it? What is the purpose? How does it feed into business goals and other communications? A communications plan is the ‘how’ and ‘what’ of communications activities, outlining the type of content needed, frequency of content dissemination, appropriate platforms, etc.
How to measure the success of a communications strategy?
To measure the success of a communications strategy, it’s essential to sit down and work out the objectives of your communications. These goals should be outlined in your strategy and there should also be a way of measuring them outlined before you begin work. Measurement can be simple or complex depending on your goal. Data collection is often crucial for measuring success.
What should a communications strategy include?
Your communications strategy should include an analysis of the current situation for your business, a competitor analysis, goals, objectives, target audiences and key messages. Some strategies are short and sweet but they can also be lengthy with depth.
What is a communications strategy?
A communications strategy focuses on the ‘why’ of any communications activities. Why are you doing it? What is the purpose? How does it feed into business goals and other communications? Your communications strategy should include an analysis of the current situation for your business, a competitor analysis, goals, objectives, target audiences and key messages.
Strategy Services Sydney | Weekday Group
Branding | Strategy
Define your brand and be remembered for it. Our strategic packages empower your business with positioning, messaging, tone, and more.
What is branding vs marketing?
Branding and marketing are two separate things. Branding focuses on who you are as a business – goals, values, mission, purpose, style, personality, and your visual identity – while marketing focuses on getting the word out about the work you do. Defining your brand happens early on in your business (or later, through a rebrand or brand refresh) and is then diffused through all your marketing and communications activities, while marketing happens when you need to promote your business.
What is the difference between a brand and a logo?
A logo is a graphic mark and visual symbol of a brand. They come in many forms, sometimes taking shape as a wordmark, pictorial, emblem, or combination mark. A brand is the sum of all tangible, but mostly intangible aspects of a company, including its reputation, what it stands for, and the overall feeling it evokes. Your brand is what your audience thinks of you – and it is through strategic and deliberate branding that this can be influenced.
Basically, your brand is what your consumers think of you.
What is a brand identity strategy?
Creating a brand identity can be a complex process. It involves digging into your business strategy and aligning your visual identity with business objectives, as well as examining the personality and values of your business. A brand identity strategy is a document that outlines how all of these things are aligned and how they’re designed to work together.
Why is brand identity so important?
Your brand identity matters because it reflects your business’ purpose, goals, and capabilities, setting you apart from not only your competition, but every other business out there in the world. Your brand identity should be unique, fully-formed, and designed to draw in your audience.
What are the three main purposes of branding?
We could wax lyrical on this question, but to keep it brief, your branding exists to reflect your business’ purpose, goals, and capabilities. It helps people to recognise you, remember you, and stay loyal to you, throughout years or even decades. Strong brands achieve all three of these purposes to ultimately build trust.
What does a brand kit include?
The complexity of brand kits can vary depending on your business needs, but typically when you work with the Weekday team on your brand strategy and brand kit, we include your mission, values, personality, logo, fonts, colours, imagery, and guides on how to use all of these elements.
